What does it take to succeed as an Indie Artist in today’s market? Is it a great voice? Excellent songwriting skills? A terrific band? Having your own CD or video? Having an outlandish gimmick, look, style or sound? Is it having personal connections to someone in the music industry?
While these elements might contribute to your success as an Indie Artist, they are not the final determining factor. Perhaps you have noticed that there are some very talented people who are not very successful in the music business, and some very untalented people who are! Have you ever wondered why that is? The answer is twofold-
These are the two primary keys to creating your own Indie Artist Success Formula! They work hand in hand and are what you need to be successful in today’s competitive music industry. You must be able to reach the public with your music AND convince them that you have what it is they want, OR NEED to hear.
As you probably know, anything can be marketed if you wrap it in the right package- even pet rocks! The key to successful music marketing however, lies in finding ways to connect with your audience on an emotional level.
So, as an Indie Artist, your job is to create an image that will enhance your musical style and sound. It’s important for your audience to see you as “believable” so they can relate to your music and message. When they can relate to you, they will become your devoted fan.
But, you also need to have exposure. The more public exposure you have, the better your chances will be of marketing your indie music; whether it be selling your CDs or just growing your fan base. Perform wherever and whenever you can. Be proactive at setting up your own gigs. Don’t just wait to be discovered, look for opportunities. They are out there.
We live in a digital age, so having your own website is something you should also seriously consider. I’m not just saying that frivolously either- I’m speaking from personal experience. It was my own music website that gave me the opportunity to have two original songs used in a TV documentary about Hurricane Katrina several years ago. Just click the link below if you’d like to read about it…
When It Rains It Pours
Having a professional Web site that taps into your unique passions and experiences will not only help to build your fan base, but it will also provide more exposure for your music. More exposure means more opportunities to market your CDs, which will give you even more exposure, which will create an even larger fan base and so on.
As an Indie Artist, you need a site that will be ready to greet valuable Search Engine traffic so that you can establish a solid online presence. For example, my first site reached #1 on page 1 of Google’s search engine of approximately 37,900,000 searches for learn guitar. That’s pretty good exposure if you ask me!
So, I suggest you learn how to develop a dynamic web presence that will enable your music career to succeed. If done right, this will give your music more exposure plus, the ability to market it and make it in today’s world.
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